Sasha joined Geno in January 2021, where she is VP of Impact (Sustainability, Government Affairs, Corporate Communications and Product Marketing). Prior to joining Geno, Sasha led Sustainability at Beautycounter, where she built the beauty brand’s responsible sourcing, sustainable packaging and climate action programs. From 2015 to 2018, she was the director of corporate social responsibility and impact at Josie Maran Cosmetics. Sasha is also the founder of Resilience, an impact agency that works with CPGs and private equity firms and funds to consult on risk strategies. Sasha has a master’s degree from the United Nations Mandated University for Peace in responsible management and sustainable economic development and a bachelor’s degree in cultural anthropology with a concentration in finance from the University of California, Santa Cruz. In 2016, Sasha was awarded GreenBiz’s 30 Under 30 and in 2019 was honored on Assent’s Top 100 in CSR list. Sasha also serves as the chair of Surfrider Los Angeles, Pando Populus’ CSO Taskforce and B Corp’s Climate Collaborative Working Group on Sustainable Packaging.