Nathan Pettyjohn is the CEO of The Immerse Group, a consulting and fractional business development agency in the immersive tech ecosystem, helping emerging tech companies secure Fortune 100 partnerships and customers. Nathan is also the Founder & President of the VR/AR Association, the largest global professional trade organization in VR and AR, with over 50 global Chapters, 25 industry committees, and over 40,000 professionals participating globally as members and at industry events. Previously, Nathan was a strategic technology executive at Lenovo, a $50 billion global company, where he managed a team and led the global go-to-market strategy for Lenovo’s augmented reality and virtual reality technology division, overseeing product marketing, partnerships, customer success, channel sales programs, and professional services interfacing with Fortune 500 customers and partners. Nathan is a speaker and keynotes conferences on the subjects of XR, AI, business growth mindset, marketing execution, sales execution, augmented reality and virtual reality technology and has been featured on CNBC, The Wall Street Journal, The New York Times, USA Today, Bloomberg and TechCrunch.