Gerald Bruce has spent over 30 years primarily in senior leadership roles, in the Pharmaceutical and Medical Nutrition industry. He began at J&J where he was an award-winning sales representative and held leadership positions of increasing responsibility ending with his role as Group Product Director of Analgesics. He then served as VP of Sales at Bristol-Myers Squibb where he led the Cardiovascular and Metabolic sales force responsible for over $1.2B in sales. He later served as VP of Managed Markets where he led reimbursement strategy for the Bristol-Myers Squibb $7B US portfolio. Following that he became the SVP of Commercial Operations at NitroMed building the commercial strategy and developing and implementing the commercial plan for the start-up company’s first product for the treatment of Heart Failure. Previously he spent about ten years in the Medical Nutrition industry as VP of Sales for Nutricia North America, Danone Medical Nutrition Division. Mr. Bruce currently serves as Chairman of the Board of Trustees for Lincoln University and on the executive committee of the Board for the National Sales Network. He received his BA in Business Administration from Lincoln University and a master’s in Leadership from the McDonough School of Business at Georgetown University.