Cynthia A. Bens, Senior Vice President, Public Policy at Personalized Medicine Coalition (PMC), leads the Coalition’s policy development and government relations efforts and serves as its primary liaison with the U.S. Congress and federal regulators. Bens is responsible for implementing research, regulatory and reimbursement policy strategies that promote the understanding and adoption of personalized medicine concepts, services and products to benefit patients and the health system. Before joining PMC, Bens was the Vice President of Public Policy at the Alliance for Aging Research. Bens guided the Alliance’s federal policy work, represented the organization in multiple national coalitions and directed all aspects of coalitions led by the Alliance. She spent more than a decade at the Alliance advancing policies to expedite the development of interventions for neurological diseases and physical frailty; to remove access barriers for cardiovascular disease treatments; and to enhance the quality of care for older adults living with multiple chronic conditions. Prior to joining the Alliance, Bens was a Senior Manager of Government Affairs with the Loeffler Group. As part of its federal government affairs practice, she represented client interests before the U.S. Congress and the administration. Her core areas of focus included appropriations, budget, health care, education, telecommunications and international trade. Through various other positions on Capitol Hill and in the private sector, she has acquired extensive experience researching and analyzing federal legislation and regulations. Bens holds a bachelor's degree from New York University with concentrations in political science and women’s studies.