Casey McPherson is an entrepreneur and accomplished singer songwriter. His accolades include two #10 US hits, #10 video on VH1, and performed globally for hundreds of thousands of fans. After his youngest daughter Rose was diagnosed with an ultra rare disease, Casey spent months learning genetics, drug development, and biotech business. In 2020, McPherson started To Cure A Rose Foundation to fund a cure for Rose, as well as other rare disease therapeutics and innovation. In 2022, he confounded Everlum Bio, the first rare disease contract research lab for family run foundations and rare disease biotechs. In 2023, Casey spun out AlphaRose, an ultra rare commercialization platform company for rare diseases, of which he is currently the founder and CEO. He has a vast network of executives, drug developers, academics, and scientists in rare disease that he works with regularly. As Casey puts it, “Drug development is not unlike the music business. It takes grit, humility, creativity, and courage to stay laser focused on your goal.” Casey lives in Austin, Texas and speaks at conferences across the globe, committed to his mission to bring treatments to children like his daughter Rose.