Pam Mangat is Head of Creative at BBC StoryWorks Commercial Productions, shaping the vision behind our award-winning global digital campaigns and driving innovation for brands through the work of the special projects team. She has specialised in sectors ranging from Global Health, Science and Technology to Fashion and Climate—blending the BBC’s storytelling heritage and rigour with deep industry expertise to push boundaries in a powerful and impactful way. Before moving into branded content, Pam was a Senior Journalist, producing investigative content for national news and current affairs programmes and honing sharp instinct for storytelling that resonates with audiences worldwide.