Mary Beth Cicero has over 40 years of executive leadership roles in marketing and business development. She has significant professional experience in Women’s Healthcare, having spent the greater part of her career working in contraception, fertility, and most disease states that affect women. Mary Beth was formerly President of MarketSense Ltd., a healthcare consulting firm, where she worked with over 100 clients on marketing assessments, partnering activities, fundraising, market research, and every aspect of licensing. She served as Vice President of Business Development for Agile Therapeutics (Twirla®) for over seven years. Other previous positions include Vice President of Business Development at two biotechnology companies. Prior to that time, she led US marketing for Serono Labs (now EMD Serono) focusing on infertility treatments. Mary Beth’s educational background includes a BSc in Biology (cum laude) from Boston College and an MBA in Marketing from Babson College. In addition to her professional responsibilities, she teaches a course entitled “Marketing Principles and Applications for Pharma Entrepreneurs” for the Jie Du Center for Innovation at the University of the Pacific.