Real-world data (RWD) has long informed clinical research, but traditional sources - electronic health records, claims data, registries - often provide only a partial view of patient health. This can complicate trial design, slow recruitment, and obscure outcomes that matter to patients. What if you could fill in those gaps - continuously, and directly from individuals? Interactive Real-World Data (iRWD) is changing how evidence is generated today. By enabling ongoing, permissioned connections with patients, iRWD integrates continuous data shared directly by individuals - through ePROs, surveys, symptom diaries, and wearables - and mediated access to health records, claims, and diagnostics. Together, these sources complement traditional RWD to offer a richer understanding of disease progression and patient experience that can improve trial design, accelerate recruitment, and better inform endpoints. This session will explore how iRWD can improve trial design, enhance recruitment strategies, and help generate meaningful outcomes Sponsored by: Evidation