This panel will showcase the authentic sustainability efforts that pharmaceutical companies in Latin America are conducting, explaining how they have committed to environmental responsibility without falling into the trap of greenwashing. The panel will explore topics such as sustainable manufacturing processes, green chemistry, circular economy principles, and how the community has been involved in certain initiatives. Additionally, panelists will explain the regulatory frameworks that support genuine sustainability and detail how transparency and corporate responsibility can build consumer trust. The aim of this session is to inspire and guide not only the pharma industry but other industries in adopting authentic and impactful sustainability practices.