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Maximize online media opportunities as many print outlets are now posting their stories online first.
Share relevant releases with reporters in advance, since they will begin searching for story ideas two-three weeks before the event. Maximize your chance of being noticed by creating strong messages and effective press materials. Keep hard copies of your press materials on-hand and post them on your Web site.
Engage your local media. Talk about your role in driving biotechnology innovation in your area. If you are holding a press conference, make sure to send an advisory to your local newspaper and business media who may want to cover remotely. Offer to pen op-eds previewing your press conference announcements.
Provide international or regional story angles that help tell your story. If you head an international delegation, host a special event and invite media to meet your dignitary, public official or ambassador.
An initial list of registered media expected to attend the Convention will be made available by April 15, 2017. The list will be shared every two weeks until the first day of Convention. For more information and to be added to the distribution list, please contact Stacey Matusko, Manager of Event & Health Communications.
Rooms will be available in San Diego Convention Center for registered Convention attendees who wish to hold press conferences. BIO will provide seating for 30+ people, a podium including a microphone and sound system, an LCD projector, and a projection screen. Please bring your own laptop for PowerPoint presentations. BIO will provide speaker phone capability in each press conference room. Organizations holding press conferences will be responsible for providing call-in numbers for their event and for promoting call-in information to reporters who are covering it remotely. Press conferences will begin each hour, on the hour, and may last no longer than 45 minutes. Organizations may reserve only one 45 minute time slot. Applicants will receive notification of their assigned time and location in May 2017. Each organization approved for a press conference will be entirely responsible for promoting the event.
Make sure your organization’s attendees are aware of the press conference, and have copies of the advisory. Arm everyone with an elevator pitch and key messages for their networking.
Place an op-ed with a target media outlet to run the morning of the press conference. Submit a related blog post in advance of the press conference to Theresa Brady for possible inclusion on BIO’s blog, BIOtechNOW.
Talk to reporters who are remote about covering your press conference, interviewing experts and getting early copies of press materials.
Make the most of your exhibit space or pavilion by inviting media to your booth for exclusive access to senior leadership or special events. Create demonstrations of your company’s innovations or models that help to explain and simplify the science.
Mention the 2017 BIO International Convention in your company’s communications efforts. Also, list your booth number on press materials so media can locate your booth in the BIO Exhibition. Provide ample contact information while on-site and check your messages frequently leading up to and during the event.
Post your press materials on your organization’s Web site and distribute through Business Wire. Any materials distributed through Business Wire and designated as a Convention release will automatically be uploaded to the Convention Website.
Great news! We're partnering again with top editors to deliver the hottest breaking news at the 2017 BIO International Convention. This tabloid is distributed in high-traffic areas at the San Diego Convention Center and nearby major hotel lobbies Tuesday, June 20 through Thursday, June 22. This is a daily "must read" for attendees, so you don't want to miss out. All submitted requests will be subject to detailed review and evaluation for possible inclusion in the event publications.
We are accepting Show Daily content submissions from now through April 10, 2017. Learn more about how to submit your story!
To begin the submission process, please keep the following questions in mind:
Contact Theresa Brady if you have any questions.