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June 19-22, 2017 | San Diego, CA

 

Double Helix Sponsor

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Schedule at a glance

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Join the Mailing List

Creating Buzz at Convention

Engage the Media in Advance 

Request the registered media list (beginning April 15, 2016) from Theresa Brady by sending an email to tbrady@bio.org. Share relevant releases with reporters in advance, since they will begin searching for story ideas 2-3 weeks before the event. Maximize your chance of being noticed by creating strong messages and effective press materials. Keep hard copies of your press materials on-hand and post them on your Web site.

Target Your Local Press 

Engage your local media. Talk about your role in driving biotechnology innovation in your area. Make sure to send a press conference advisory to your local newspaper and business media who may want to cover remotely. Offer to pen op-eds previewing your press conference announcements.

Pitch the BIO Buzz Show Daily 

The BIO Buzz Show Daily is the publication read by all convention attendees, including reporters. 

Think Globally 

Provide international or regional story angles that help tell your story.  If you head an international delegation, host a special event and invite media to meet your dignitary, public official or ambassador.

Create Word of Mouth Buzz  

Make sure your organization’s attendees are aware of the press conference, and have copies of the advisory. Arm everyone with an elevator pitch and key messages for their networking.

Preview your press conference 

Place an op-ed with a target media outlet to run the morning of the press conference. Submit a related blog post in advance of the press conference to Theresa Brady for possible inclusion on BIO’s blog, BIOtechNOW.

Help Reporters Cover the Event Remotely  

Talk to reporters who are remote about covering your press conference, interviewing experts and getting early copies of press materials.

Draw Media Attention to Your Booth 

Make the most of your exhibit space or pavilion by inviting media to your booth for exclusive access to senior leadership or special events.  Create demonstrations of your company’s innovations or models that help to explain and simplify the science.

Use the Web 

Post your press materials on your organization’s Web site and distribute through Business Wire. Any materials distributed through Business Wire and designated as a Convention release will automatically be uploaded to the Convention Web site. Engage with Convention and BIO on our active social networks (see Online Media and Social Media Resources). Maximize online media opportunities as many print outlets are now posting their stories online first.  Leverage new media tools like podcasting, vodcasting, and blogs to extend your reach.

Promote Your Efforts  

Mention the 2016 BIO International Convention in your company’s communications efforts.  Also, list your booth number on press materials so media can locate your booth in the BIO Exhibition.  Provide ample contact information while on-site and check your messages frequently leading up to and during the event.

Thank you to our 2017 Sponsors

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