Request the registered media list (beginning April 15, 2016) from Theresa Brady by sending an email to email@example.com. Share relevant releases with reporters in advance, since they will begin searching for story ideas 2-3 weeks before the event. Maximize your chance of being noticed by creating strong messages and effective press materials. Keep hard copies of your press materials on-hand and post them on your Web site.
Engage your local media. Talk about your role in driving biotechnology innovation in your area. Make sure to send a press conference advisory to your local newspaper and business media who may want to cover remotely. Offer to pen op-eds previewing your press conference announcements.
The BIO Buzz Show Daily is the publication read by all convention attendees, including reporters.
Provide international or regional story angles that help tell your story. If you head an international delegation, host a special event and invite media to meet your dignitary, public official or ambassador.
Make sure your organization’s attendees are aware of the press conference, and have copies of the advisory. Arm everyone with an elevator pitch and key messages for their networking.
Place an op-ed with a target media outlet to run the morning of the press conference. Submit a related blog post in advance of the press conference to Theresa Brady for possible inclusion on BIO’s blog, BIOtechNOW.
Talk to reporters who are remote about covering your press conference, interviewing experts and getting early copies of press materials.
Make the most of your exhibit space or pavilion by inviting media to your booth for exclusive access to senior leadership or special events. Create demonstrations of your company’s innovations or models that help to explain and simplify the science.
Post your press materials on your organization’s Web site and distribute through Business Wire. Any materials distributed through Business Wire and designated as a Convention release will automatically be uploaded to the Convention Web site. Engage with Convention and BIO on our active social networks (see Online Media and Social Media Resources). Maximize online media opportunities as many print outlets are now posting their stories online first. Leverage new media tools like podcasting, vodcasting, and blogs to extend your reach.
Mention the 2016 BIO International Convention in your company’s communications efforts. Also, list your booth number on press materials so media can locate your booth in the BIO Exhibition. Provide ample contact information while on-site and check your messages frequently leading up to and during the event.